Something to Think About

Every day you read about another company that’s managed to transform itself or its industry through the power of the digital channel.  Watch this video and learn about a U.K.-based non-profit that’s managed to do the same:

http://www.youtube.com/watch?v=mWChU3JxGvo

In a world of advertising, all we can do is talk.  In the digital world, now we can listen too.   Marketing for Childline used to be focused on generating calls to a toll-free number.  Now it’s about deepening the connection to society’s invisible victims.

If the only thing we’re doing with our new set of digital tools is to promote an existing product or service, we’re really missing the boat.  The Childline story should inspire us to think bigger.