Something to Think About

Everyone should read the recent Razorfish report, Five Technologies That will Change Your Business, to be found here:

http://razorfish5.razorfish.com

The two most important sections, in my mind, are the chapters on cloud computing and agile development.  Both address one of the fundamental issues we face as digital marketers: In many instances, many great ideas die simply because it’s just too hard.

It’s too hard to find the resources within internal IT teams.

It’s too hard to adapt complicated enterprise systems to embrace emerging technologies.

It’s too hard to get alignment between marketing and IT teams.

It’s too hard to get agreement on scope and budget.

Everything is just too hard, and because it’s too hard, important initiatives often fail to get off the ground because of an overwhelming sense the obstacles to success are simply too overwhelming.

The cloud and agile development make it easier.