12.13
Building immersive digital experiences is not glamorous work. There are no trips to L.A. to shoot a $1-million commercial. There are no $100-million network media buys. The technologies are complicated to execute. It’s all new stuff, so there can be a lot of uncertainty and unforeseen complications. The details really matter. Yes, there are moments of pure inspiration, but turning that inspiration into reality can be a grind.
So why do people do it? First of all, they have a passion for the digital channel. They truly believe that their work is important and meaningful. Second, and maybe more important, they’re people who really enjoy solving hard problems. They like working in collaborative teams where original ideas are valued. They enjoy the satisfaction of seeing something move from theory to reality. They get a kick out of doing something that’s never been done before.
Turns out it’s fun to invent the future.
[...] This post was mentioned on Twitter by Dave Knox, Tehsin Bhayani. Tehsin Bhayani said: RT @daveknox: "Turns out it’s fun to invent the future" – A simple but great post by @Razorfish Chairman – http://bit.ly/6Er2rQ [...]
Alan Kay would be proud.
Great post! It’s not always glamorous (if ever, depending on your role), but being on the ground floor to innovate makes it worthwhile.
[...] This post was mentioned on Twitter by Dave Knox, Tehsin Bhayani. Tehsin Bhayani said: RT @daveknox: “Turns out it’s fun to invent the future” – A simple but great post by @Razorfish Chairman – http://bit.ly/6Er2rQ [...]
[...] This post was mentioned on Twitter by Dave Knox, Tehsin Bhayani. Tehsin Bhayani said: RT @daveknox: “Turns out it’s fun to invent the future” – A simple but great post by @Razorfish Chairman – http://bit.ly/6Er2rQ [...]
Alan Kay would be proud.